“There is no better investment in cycling than the next generation”: Zwift and Canyon launch US development team to win the Tour de France within a decade

Zwift has announced a new junior development team for North American riders, with an ambitious goal of unearthing a Tour de France winner within ten years.

Announced yesterday by Zwift CEO and co-founder, Eric Min, the men’s and women’s squads will have backing from the likes of Canyon and Pedal Mafia, who will supply them with bikes and apparel, respectively.

Zwift says the development team will focus on under-19 riders, and has “long-term financial support” from both the platform itself and “private donors”.

The team’s mission is simple: “to put a North American rider back on the top step of the Tour de France podium within a decade”.

A twenty-year wait and a huge opportunity