Jake Heilbron and Dan Gerhard announced re-acquiring Kona Bicycles, the brand they founded in 1988, after buying it back from Kent Outdoors. Their decision was driven by the belief that the new owners did not carry their vision for the brand forward.
On Monday, Kona’s co-founders Jake Heilbron and Dan Gerhard revealed that they had repurchased the brand they established in 1988, subsequently sharing a heartfelt letter
Here is the summery of his Letter:
Founding of Kona Bicycles:
- The co-founders’ shared love of bikes and their friendship led to the founding of Kona Bicycles in 1988.
- The company’s history traces back to their experiences working in bike shops and their exploration of the world of bicycle manufacturing.
Legacy and Contributions to Cycling:
- Kona’s impact on cycling includes nurturing a competitive legacy, being integral to the freeride movement, and celebrating iconic bikes such as the Hei Hei and Humu.
- The co-founders express readiness to revive the good times and connect with riders for a long sweet ride in the future.
Challenges and Revival:
- The co-founders acknowledge the challenges faced in recent history, and express the team’s readiness to take on the next chapter of reviving the company.
- They express gratitude for the support received and their eagerness to meet the challenge.
Industry Developments:
- The letter’s publication was preceded by the announcement of key tariff exclusions, including on e-bikes, that will expire on June 14.
- Other industry news covers collaborations, regulatory impacts, and advancements in the bicycle market.
Visited 6 times, 1 visit(s) today
